Zurich – UBS today launched WOMEN: Heroes, a digital campaign celebrating women making an impact in their communities. The campaign complements the 10-city international tour of ‹WOMEN: New Portraits›, an exhibition of newly commissioned photographs by renowned photographer Annie Leibovitz, featuring women of outstanding achievement.
Exhibition visitors and audiences globally are invited to share the stories of inspiring women in their own lives. Participants submit their captioned photos via Instagram using #ShareYourHero or directly to the digital gallery at www.ubs.com/shareyourhero for a chance to win a trip for two to the New York opening of ‹WOMEN: New Portraits› in November 2016.
Johan Jervoe, Chief Marketing Officer, UBS said: «There has been so much interest in the exhibition tour we wanted to invite audiences globally to celebrate female role models and to explore their own creativity. Collectively this could create a fascinating composite portrait.»
The campaign is launched ahead of the opening of ‹WOMEN: New Portraits› in Singapore on 29 April 2016. Access to the exhibition is free. To find out more visit the exhibition website www.ubs.com/annieleibovitz. (UBS/mc/ps)
UBS and Contemporary Art
UBS, a global financial services firm, has a long and substantial record of engagement in contemporary art, and actively enables clients and audiences to participate in the international conversation about art through its contemporary art and digital platforms. UBS provides long-term global support to the premier international Art Basel shows in Basel, Miami Beach and Hong Kong, for which the firm serves as global Lead Partner, as well as to the Guggenheim UBS MAP global partnership with the Solomon R. Guggenheim Museum and Foundation. In 2014 UBS launched Planet Art, the first and only app to aggregate global news exclusively about contemporary art, providing clients and the public with a simple tool to navigate the growing and often fragmented landscape of art information. In 2015 Planet Art won the Red Dot for Communications Design.
Guggenheim UBS MAP Global Art Initiative: Under the Same Sun, South London Gallery, London, opening June 2016.
Art Basel in Basel, Lead Partner UBS, June 16 – 19, 2016
Art Basel Miami Beach, Lead Partner UBS, December 1 – 4, 2016