Zug – TEND, a lifestyle investment platform that enables co-ownership of precious assets, has today partnered with Highclere Thorough Racing Ltd. (HTR) to provide more people than ever before with the chance to own part of a race horse.
Marco Abele, CEO and Founder of TEND and the Hon. Harry Herbert, Founder and Chairman of HTR have collaborated to enable TEND members to immerse themselves in the excitement of the races by co-owning a thoroughbred racehorse.
The racehorse syndicate will be split into token-based shares to be traded on TEND’s platform which hosts share-owners and a variety of other service partners.
Not only will the owners benefit from any winnings or increase in value of the horses but also from exclusive race day experiences and the chance to visit the Highclere Stud in Berkshire to see their yearlings paraded.
Once on the platform and depending on the horse, a number of shares will be issued allowing TEND members to get involved in the syndicate.
As one of the most successful racehorse syndication companies in the world, HTR will facilitate the crossover from asset to experience. The horseracing experts will oversee everything from caring for and training the horses to arranging the experiential days for token-holders; the management of which is executed using smart contracts on the blockchain.
Marco Abele, CEO and Founder of TEND said, “We are hugely excited to welcome Highclere Thoroughbred Racing onto the platform. Not only will it allow our users to invest in some of the best racehorses in the world but also experience the thrill of being an owner. The stunning grounds of Highclere Stud further add to the experience as well as enjoying wonderful days out at events such as The Derby, Royal Ascot and Glorious Goodwood.”
The Hon. Harry Herbert the founder of Highclere Thoroughbred Racing Limited (HTR) added, “HTR was founded with the aim to bring the sport of kings to a wider range of people and turn the dream of owning a champion horse into a reality. This partnership is the embodiment of that ideal, and it seemed only natural that we joined forces with TEND to create a truly unique and pioneering opportunity.”
This partnership provides a world-first opportunity for all those with a passion for racehorses to co-own a first-class thoroughbred and attain long-held aspirations of experiencing the highs of doing so. (TEND/mc)
TEND (Tend Technologies AG) is a new blockchain-powered platform that is opening up a whole new world of life-enriching investments for a broader audience. Founded by Marco Abele, former Credit Suisse Chief Digital Officer, TEND aims to address the changing attitudes and values of the contemporary consumer who values experience and purpose over the concept of mere ownership.
About Highclere Thoroughbred Racing
Highclere Thoroughbred Racing offer shares in racehorses that they put together to form racing syndicates i.e. small groups of people to share in a number of horses. Founded by Harry Herbert Highclere has raced seven champions and has consistently been the leading European syndicate company since 1994. In 2010, Highclere owned Harbinger became the world’s highest rated flat horse after winning the King George VI & Queen Elizabeth Stakes in record time. Previously, Motivator, who was bought by John Warren and managed by Highclere for the Royal Ascot Racing Club, won the 2005 Epsom Derby.